Are Your Year-End Bonuses Conveying Your Message?

Written by Robert G. Brody on December 15, 2009

Buying a full-page ad in the New York Times and leaving it blank would be a waste of money.  But that’s what employers do when they give year-end bonuses without explaining why.  Employees are left looking at their fatter paychecks, happy, but not necessarily caring why.  Was it to reward hard work?  Has the company reached a milestone?  Is the company just generous, or is it recognizing exceptional contributions?

Awarding employees additional compensation can be a powerful, positive statement that, if built upon, can motivate employees into the upcoming year.  For example, explaining to employees they received a bonus because they exceeded a certain goal could motivate them to exceed it again next year.  By not providing an explanation, you miss the chance to get your message across.  Thus, whenever you award a bonus, use it to deliver your message; don’t “leave it blank.”

Learn More

Related Topics: Tips of the Month

About the Authors

Robert G. Brody is the founding member of Brody and Associates, LLC. He has been quoted and published in national publications and appears as a guest T.V. commentator on contemporary Labor and Employment issues. Learn More